Animated GIFs

We enjoy the Graphics Interchange Format aka animated GIF because:

– distilled absurdity
– it’s a digi calling card and a personal expression at the same time
– why text when a GIF conveys so much
– Google bought Tenor in 2018 and Tenor’s GIF bot is among the most-used chatbots on Facebook Messenger and  it  powers the GIF search function on social sites such as Twitter.

Gif: Lady Gaga Love GIF by the Academy Awards. Sourced from Giphy

Good Digital Citizens

Human-first means focusing  efforts on  technology that improve people’s lives.

We are champions of responsible and ethical tech or ‘Tech for Good’ as it is commonly referred to.
We support:
– digital tech that solves the world’s problems or brings joy and hope to people.

We do not condone support or contribute to tech that:
– disregards people’s rights or uses dark patterns to influence online behaviour.

pic sourced from: unsplash.com


Inspired by Richard Branson and the Virgin #HumanatWork reframe:

We believe the time has come for business to start thinking of people as human beings and not as resources. Moving away from maximizing profits and profitability to focus on how we can help people achieve their highest potential and purpose – which will naturally positively impact the bottom line.” 

Yes. Sir Richard.


pic sourced from: Virgin Unite

Our blog posts, which you will find in the Side Blog are framed around these three pillar obsessions of; Automation, Good Practices and Human Centredness.
We’d love to know your obsessions and ideas around Good Tech. Drop a line to engage@sidekick.software


Image attribution: J-Lo animated gif. Sourced from: giphy.com

Join the purposeful crowd